When Dave Schleppenbach first met Wendi – the woman he would
later marry – she was registered for an algebra class that was
to start the following January. But Wendi, who is vision impaired,
couldn’t get the Braille text she needed until April, several
months after the class had begun. Eventually she dropped the class,
but her trials inspired Schleppenbach to help her and other visually
impaired individuals access printed information.
In
1995 Schleppenbach formed the VISIONS (Visually Impaired Students Initiative
ON Science) Lab at Purdue University, where he was a graduate
student. The research lab aimed to develop new ways to help visually
impaired Purdue students access the information they needed to study
science. Soon, Joe Said, also a Purdue graduate student,
approached Schleppenbach with additional product ideas. The two joined
forces
to develop several new technologies, including a mostly automated media
conversion process to create Braille publications, digital talking
books, audio books and large-print books.
Recognizing a large unmet need among visually impaired individuals
outside the Purdue community, Schleppenbach and Said formed gh
LLC in February 2000 as part of the
Purdue Gateways Program, which helps entrepreneurs transfer technology
innovations into the private sector. “We are one of several companies
revolutionizing the [assistive technology] industry,” Schleppenbach
says. (Another is ViewPlus, NBIA’s 2003 Outstanding Incubator
Client winner, whose president, John Gardner, is among Schleppenbach’s
friends.)
Traditionally, volunteers translate books into Braille by hand. Printers
then create master printing press plates for each page. While at Purdue,
Schleppenbach and Said developed computer software to perform the linguistic
transformation automatically, using Extensible Markup Language (XML).
The company employs Braille specialists for quality control.
To produce Braille pages, gh uses high-technology Braille embossers
that Schleppenbach says are like dot-matrix printers. By custom building
these devices, the company can print at least 1,300 pages an hour (five
to six times faster than conventional Braille printing) without the
expense of creating metal plates. In December 2003, gh shipped 1.3
million pages of Braille. The company also creates computer-based electronic
products, such as digital talking books, textbooks and training manuals.
gh clients include the Internal Revenue Service (IRS), the Educational
Testing Service and the state of California. The IRS, which has more
than 1,200 visually impaired employees and must provide forms to taxpayers
with visual impairments, is gh’s biggest client. To date, gh
has earned more than $6 million in revenue; in 2003 alone, gross revenues
totaled $3.4 million, up from $820,000 in 2000.
From the start, Schleppenbach and Said decided to grow the company
slowly, choosing to work with a local investor they met through the
Gateways program rather than taking the venture capital route to financing. “We
chose to operate with a small amount of angel investment and bootstrap
cash,” Schleppenbach says. “This gave us time to study
our core business and understand the market before we went too far,
too fast.”
According to Schleppenbach, staff from both Purdue’s Gateways
Program and its Research Foundation provided him and Said with basic
business advice that played a crucial role in the company’s success.
The company also benefited from interactions with other CEOs and professional
service advisors they met through the incubation program. “Without
this, we would have made some pretty big mistakes,” Schleppenbach
says.
Schleppenbach says the growth in the number of gh personnel – from
just three in 2000 to more than 40 today – has brought about
a major change in the culture of the organization. However, he attributes
much of the company’s success to gh’s dedicated staff. “The
real credit goes to our employees and the hard work they’ve put
in,” Schleppenbach says. “Some have put in 100-hour weeks,
and it’s really starting to pay off.”
Schleppenbach says gh is quickly outgrowing its offices in Purdue’s
research park, and he hopes to break ground soon on a new facility.
The company currently is housed in three separate offices totaling
nearly 13,000 square feet (not counting storage space) in the Purdue
Technology Center.
Although gh graduated from Purdue’s Gateways Program in June
2000, the company continues to have a close working relationship with
the university. Purdue continues to license technology to gh, and the
two organizations plan to work together to establish a Center for Excellence
in Disabilities.
“
I [never imagined] I would do this,” Schleppenbach says. “I
thought I was going to be a chemist working at a university, but I
would not change a thing.”