MedMined, a
recipient of NBIA’s 2002 Outstanding Incubator Client
award, is still writing a success story. The Birmingham, Ala.-based
company has caught the attention of 100 hospitals in 25 states by saving
money
for hospitals
and insurers, and in some cases, by saving patients’ lives. MedMined,
which was created around a tool that uses data mining technologies
and artificial intelligence models to detect anomalies that identify
hospital-acquired infections in patients, now also provides services
to help hospitals use that information to improve procedures and reduce
infection rates.
MedMined sales revenue grew from $5,000 in 2000 to
$1.2 million in 2003 (the year it graduated from the Office for the
Advancement of Developing Industries Technology Center) to $3.3 million
in 2004 – a
660-fold increase in five years. OADI Technology Center contributed
to this
growth by
developing
sales
training
to help improve MedMined’s experienced sales team’s ability
to make contact with difficult-to-reach decision makers.
Most important to hospital patients, the company’s product and
services are saving an average of about five lives each week. “We’re
very much about patient care; that’s what makes us all come to
work every day,” says G.T. LaBorde, MedMined’s chief operating
officer.
In addition to improving patient care, hospitals want to improve their
bottom lines. MedMined helps them do that by discovering outbreaks
of hospital-acquired infections. “Our technology learns from
a hospital’s own data what’s typical and recognizes when
something unusual happens,” LaBorde says. No other company has
that data mining capability, he says. “It’s the key technology
that really generates the results.”
That technology came about when MedMined founder Stephen
Brossette recognized the need for a more accurate infection monitoring system
while he was a graduate student pursuing a dual degree in medicine
and computer science at the University of Alabama at Birmingham. His
research led him to create the Data Mining Surveillance Service, the
product around which MedMined was founded in 2000. A few months later,
the company moved into the OADI Technology Center. Within a year, it
began selling its product and received $2 million in venture capital
funding. OADI Technology Center staff coached and rehearsed the company
to create an effective fund-raising presentation.
In the past couple of years, the company began supplementing its technology
with accompanying services and consulting to help ensure that hospital
personnel use the information the company provides to change the way
they work, LaBorde says.
MedMined extracts data on an ongoing basis from client hospital databases
in real time, conducts analyses and provides reports. Financial experts
figure out the cost of hospital-acquired infections, and MedMined clinicians
communicate the information to hospitals.
MedMined reports provide
additional information, including best-practice recommendations on
how to fix a problem. The goal is to motivate hospitals to change procedures
to reduce hospital-acquired infections, shorten patient stays, reduce
costs to hospitals and insurers, and even save lives.
MedMined statistics show that hospitals using its services achieve
about a 13 percent reduction in hospital-acquired infections, LaBorde
says. The national average for hospital-acquired infections is 5.7
percent,
and the average mortality of patients with hospital-acquired infections
is 4 percent to 5 percent. MedMined’s services now cover more
than 1 million admissions annually.
Although the services the company provides to patients are not as direct
as the services doctors and nurses provide, “it is gratifying,
especially for a business guy like myself, to distribute something
that is having such an impact on patients’ lives,” LaBorde
says.
MedMined has developed partnerships with Blue Cross and Blue Shield
health insurance companies in Alabama, Texas and New Jersey, and with
3M Health Care. The Blue Cross partnerships aim to reduce hospital-acquired
infections in those states. The 3M partnership seeks to combine 3M’s
infection reduction knowledge and tools with MedMined’s technology
to further reduce infections, LaBorde says.
MedMined, which outgrew the incubator, leases space in a Birmingham
office building where it has expanded three times and now fills an
entire floor. The company’s staff has increased from three employees
in 2000 to 45 in 2005.
As the company has grown, so has its reputation. In 2002, Massachusetts
Institute of Technology’s Technology Review named Brossette one
of the world’s Top 100 Innovators. In 2003, Fortune Small
Business magazine recognized MedMined as one of “14 Hot Startups” in
the United States.
“They’ve already received incredible recognition for their
company and product,” says Susan Matlock, OADI Technology Center
executive director. “It’s so clear that they are meeting
a unique need in health care … at a time when infectious disease
control is becoming more significant for hospitals, physicians and
insurers.”
Being an incubator client provided a mark of legitimacy for the company,
LaBorde says. “Graduating from an incubator says something very
positive about our company,” he says. “As a young business,
you’re struggling to establish that you do something noteworthy,
something different and valuable.” Winning the 2002 NBIA award
helped confirm that image. Receiving the 2005 Outstanding Incubator
Graduate award “is a bit overwhelming,” LaBorde says. “We
didn’t expect it, but it’s the wonderful result of a lot
of hard work.”