Fine Points in Arts Incubation

Saturday, May 19, 2001
Fairmont Hotel, San Jose, California
(Registration includes NBIA publication: Incubating the Arts)


8 - 9 a.m. Registration and continental breakfast

9 - 9:10 a.m. Introduction

Short musical piece by San Jose Multicultural Artist Guild,
Adaku Davis, artistic director, Maiko Women's Poetry and Drum Ensemble.

9:10 - 9:20 a.m. Welcome, acknowledgement and introduction of moderator

    1) Jerry Allen, deputy director for Cultural Affairs, Conventions, Arts and Entertainment Department, Office of Cultural Affairs (OCA), City of San José, CA
    2) Joe B. Rodriguez, workshop chair and manager of the Arts Incubator, OCA
    3) Karen Park, pre-conference moderator and arts program coordinator, OCA

9:20 -9:35 a.m. Overview -- Why we are here

General introduction to business incubators. The role of an arts incubator in a community and its potential for positively impacting economic health and well-being. The program is more than just a shared facility or an assortment of technical assistance services. Followed by questions & answers (Q&A)

    1) Mary Kahn, vice-president of community programs at the Arts Council of New Orleans and founder of the Entergy Arts Business Center, New Orleans, LA

9:35 -10:35 a.m. Key elements of a business incubation program for the arts

Description of program services, technical assistance components, annual and long-range planning, individual consulting, training events, hands-on learning opportunities, material resources. Facility components include individual and shared office space, programming space, shared office equipment. Other options can include box office services, marketing events and grants to support staff growth. Q&A

    1) Suellen Burns, former executive director, Arts Bridge, Chicago, IL
    2) Joe B. Rodriguez, manager of the Arts Incubator, San José, CA

10:35 a.m. - 10:50 a.m. Break

10:50 -11:10 a.m. Prospecting to create a new space

Explore models of existing space and adaptive reuse of a warehouse for a business incubator to accommodate artists' needs for studios, retail outlets, and explore possible live-work space. Q&A

    1) Mary Kahn, vice-president of community programs at the Arts Council of New Orleans, LA

11:10 a.m. - 12:00 p.m. Arts Specific Program Assistance

Addresses the types of assistance needed by individual visual and performing artists to have a career and generate revenue from their art. Also addresses one program model (Performing Arts Series) for technical assistance, increase earned revenues and shared costs to performing arts organizations. Q&A

    1) Troi Bechet, director of the Entergy Arts Business Center, Arts Council of New Orleans, New Orleans, LA
    2) Mark Montoya, Montoya Productions, Co-Producer, Performing Arts Series, San José, CA>

12:00 - 1:00 p.m. Lunch -- reserved tables so workshop attendees can network

1:00 -2:10 a.m. Selection of Facility and Participants

Fine points of planning studies for facility features, cost and time. Consultant(s) selection process. Once selected, the do's and don'ts of the process leading to a useful report for facility planning and fundraising. Review client screening, selecting, graduating policies and staffing requirements. Q&A

    1) Anna Marcoida Harshbarger, planning consultant hired for facility needs assessment for the San José model, San José, CA
    2) Deborah Urban, program director, Nonprofit Finance Fund, San Francisco, CA
    3) Karen Park, program coordinator, Arts Incubator, OCA, San José, CA

2:10 - 3:40 p.m. Exploring Funding Sources for Arts Incubators

Perspectives from funding agencies and directors of arts incubators of the start-up phase - how they identified funding for their facility and program and shared expenses by clients. Q&A

    1) Mary Kahn, vice-president of community programs, Arts Council of New Orleans, LA
    2) Representative of the Entergy Corporation, New Orleans, LA (invited)
    3) Suellen Burns, former executive director, Arts Bridge, Chicago, IL
    4) Representative from regional funder of technical assistance, to be determined

3:40 - 3:55 p.m. Break

3:55 - 4:15 p.m. Key Elements in Planning a Projected Budget

Fine points in planning your first three-year projected budget for an arts incubator. Q&A

    1) Joe B. Rodriguez, manager of the Arts Incubator, San José, CA

4:15 - 4:40 p.m. Graduates of an Arts Incubator Speak Out

Learn from those who ultimately benefit from all the hard work. Incubating the arts is a metamorphosis of experiences with shared facilities, job creation and a variety of technical assistance grants and services. Q&A

    1) Raul Lozano, executive director, Teatro Vision, San José, CA
    2) Henry Schiro, executive director, San José Jazz Society, San José, CA

4:40 - 4:50 p.m. WRAP-UP

Closing remarks. Q&A

    Joe B. Rodriguez, workshop chair, OCA, City of San José, CA

5 - 6 p.m. Open House for NBIA arts workshop attendees to meet arts incubator participants. Will walk north three blocks to San José's Arts Development Center, 19 North Second Street, Suite 102. Hosted by the City of San José.