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Workshops

Wednesday, Oct. 25
The Fundamentals of Incubator Management
9 a.m. – 5 p.m.

Managing an incubator involves an overwhelming number of responsibilities and expectations. Every program is subject to challenges, but there are some best practices and techniques nearly every manager can implement. This workshop will cover various aspects of incubator management, from defining a mission and governance structure to achieving financial self-sustainability. Specific topics will include working with a board of directors, establishing policies, recruiting clients, developing graduation criteria, generating revenue, handling leases and other agreements, and more.

Please Note: This workshop is a requirement of the new NBIA Incubator Management Certificate Program. Click here to learn more about this program.

Thea Chase Gilman, Assistant Professor of Business, Mesa State College, Grand Junction, Colo.
Fee: $389 NBIA members/$439 nonmembers

In-Depth Analysis of a Great Feasibility Study
9 a.m. – 5 p.m.

Developing a successful incubation program starts with a thorough feasibility study to assess community and regional needs and determine the best plan of action. In this workshop, experienced incubator developers will explain the components of a complete and credible feasibility study, including determining market demands, analyzing potential deal flow, deciding appropriate program size, planning for financial sustainability, and more. The presenters will also identify common feasibility study errors and discuss ways to secure funding for facility construction and initial operating deficits. This workshop is crucial for anyone developing or expanding an incubation program.

Jim Greenwood, President, Greenwood Consulting Group, Sanibel, Fla.
Charles Stein, President, Strategic Development Services, Powell, Ohio
Fee: $389 NBIA members/$439 nonmembers

University Entrepreneurial Tech Commercialization and Incubators
9 a.m. – 5 p.m.

Universities provide fertile ground for developing new technologies, and incubators can play a strategic role in turning those technologies into new businesses. This workshop will cover various working models of incubator-university relationships, including university-sponsored incubators, business or engineering school incubators, and independent incubators that work with universities. Presented by incubator managers who have many years of experience working with universities, this course will address topics such as governance, funding, performance measurement, deal flow, value proposition, marketing and more. Attendees will receive example documents and learn how to tap into new funding opportunities through university relationships.

Tony Antoniades, General Manager, Advanced Technology Development Center, Atlanta, Ga.
David Cattey, Executive Director, Business Technology Cluster, Columbus, Ohio
Susan Matlock, Executive Director, OADI Technology Center, Birmingham, Ala.
Joel Wiggins, CEO & President, Enterprise Center of Johnson County, Lenexa, Kan.
Fee: $389 NBIA members/$439 nonmembers

Thursday, Oct. 26
Developing a Successful Incubator
9 a.m. – 5 p.m.

This comprehensive course addresses all aspects of incubator development and is essential for anyone who is just starting in the industry. Presenters who have helped launch more than 30 incubation programs will cover topics such as needs assessments, incubator business plans, organizational structure, staffing and compensation, marketing and client recruitment, site assessment, and facility design. The workshop will provide case studies, the latest information about industry best practices, lists of key resources, sample documents and more. A perennial favorite, this workshop gives participants the chance to tap into the knowledge of respected industry experts.

Carol Lauffer, Principal, Business Cluster Development, Menlo Park, Calif.
Jim Robbins, Principal, Business Cluster Development, Menlo Park, Calif.

Fee: $389 NBIA members/$439 nonmembers

Creating Effective Incubator Marketing Strategies
9 a.m. – 5 p.m.

Strategic marketing plans can enhance incubator success by increasing visibility in the community, improving stakeholder relationships and attracting new clients. During this workshop, attendees will learn incubator-specific marketing principles and strategies they can implement even under tight budget constraints. The presenter will explain how to create incubator brands, identify key messages for target audiences, integrate marketing best practices into an incubator’s overall operational strategy, make the most of inexpensive tools, and more. Workshop materials include templates and models, so attendees will leave equipped with the knowledge and tools they need to effectively market their incubators.

Jeanette DeDiemar, Business Development – Marketing Manager, @Wales Digital Media Initiative, Cardiff, Wales
Fee: $389 NBIA members/$439 nonmembers

Metrics Matter: Tracking and Measuring Performance
9 a.m. – 5 p.m.
Performance measurement helps incubator managers improve programs, raise revenue and remain accountable to stakeholders, so developing metrics to track activities and success should be an integral part of the overall incubation program. Presenters will discuss program metrics and how information technology can be used to attract and select clients, streamline administrative details, identify and track milestones, and more. The workshop will also cover performance measurement using the Balanced Scorecard, a tool for assessing an organization, simplifying program strategies and communicating with stakeholders. Participants will have a chance to begin developing this tool for their own programs during the workshop.

Greg Bean, CEO & President, Cybergroup, Baltimore, Md.
Karl LaPan, President & CEO, Northeast Indiana Innovation Center, Fort Wayne, Ind.
Athar Osama, Senior Executive, ANGLE Technology Group, Los Angeles, Calif.
Lisa Smith, Principal, ANGLE Technology Group, Vienna, Va.
Fee: $389 NBIA members/$439 nonmembers

Friday, Oct. 27
Teaching Clients to Price for Business Success
8 a.m. - noon

Establishing profitable selling prices for goods and services is a key component in start-up success, and many new companies fall into the trap of using competitor prices as a benchmark for pricing instead of focusing on their actual costs. This workshop will explain how to avoid the pitfalls of competitive pricing and provide tools incubator managers can use to help clients price their products and services profitably based on their cost of doing business. Using practical exercises, participants will learn how to calculate an overhead percentage and factor it into the price of a product or service.

Alan Hauff, Small Business Program Specialist, University of Missouri – St. Louis, St. Louis, Mo.
Fee: $199 NBIA members/$219 nonmembers

Valuing and Managing Intellectual Property
8 a.m. – noon

Intellectual property is one of a start-up’s most important assets, so determining an accurate value for it is essential to securing venture capital, negotiating business relationships, planning a market strategy and more. However, many companies have difficulty assigning a dollar amount to a technology or concept that has not yet been proven in the market. This workshop will provide a framework for helping client companies assess IP, create value and design a business model that maximizes the probability of success. There will be discussion over a Harvard Business School case study, and key topics will include patents, copyrights and trademarks.

Lawrence Levine, Director, Financial Advisory Services, RSM McGladrey, Chicago, Ill.
Roxanne Cheng, Director – Consulting Services, RSM McGladrey, Los Angeles, Calif.

Fee: $199 NBIA members/$219 nonmembers

Best Practices in Rural Incubation Success
8 a.m. - noon

Starting and operating an incubation program in a rural community presents many challenges, including lack of economic diversity, out-migration of youth, limited resources and more. This workshop will explain these barriers, explore the characteristics of a successful community, outline best practices in rural incubation, and provide tools for helping clients reach their goals by analyzing trends, determining profit margins, developing marketing strategies and more. Using examples from the West Texas A&M University Enterprise Network, presenters will show rural incubation solutions in action.

Don Taylor, Executive Director, WTAMU Enterprise Network, Amarillo, Texas
David Terry, Associate Director, WTAMU Enterprise Network, Amarillo, Texas
Lyndy Phillips, President & CEO, Just Speak It, Amarillo, Texas

Fee: $199 NBIA members/$219 nonmembers

 



NBIA Home  

Workshops
The Fundamentals of Incubator Management

In-Depth Analysis of a Great
Feasibility Study


University Entrepreneurial Tech Commercialization and Incubators

Developing a Successful Incubator

Creating Effective Incubator Marketing Strategies

Metrics Matter: Tracking and Measuring Performance

Teaching Clients to Price for Business Success

Valuing and Managing Intellectual Property

Best Practices in Rural Incubation Success

 

This page was last updated on 27 July 2006
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