Workshops
Register by September 12 for early-bird rates.
Developers’ Prep Course
Wednesday, Oct. 22
8 a.m. – 5 p.m.
The acclaimed Developers’ Prep Course breaks down the complexities
of developing an incubation program into steps that will help you create
a self-sustaining program. Topics will include conducting a feasibility
study and developing a business plan; locating and attracting prospective
clients; achieving intended goals; and marketing an incubation program.
Whether your program is in the conceptual stage or already knee deep
in development, you can’t afford to miss this workshop. Jonathan
Gorham,
president of Gorham Associates, has taught incubator feasibility and
management techniques to more than 1,500 private developers and economic
development professionals since 1991.
Jonathan Gorham, President, Gorham Associates, Woodbridge,
Conn.
Fees: $350 NBIA members / $390 nonmembers
Developing Performance Measurement Systems for Incubation Programs
Wednesday, Oct. 22
9 a.m. – 5 p.m.
Can you show stakeholders the return on their investments in your incubator?
Gary Evans will take you through the process of developing a set of appropriate
performance metrics for your incubation program, based on the context
in which it operates and the needs of your stakeholders. Come discuss
principles and issues, and help identify appropriate benchmarks and best
practices for measuring economic impacts of incubators. Share insights
into implementing, managing and/or improving these systems. Evans has
extensive experience working with business incubators and research parks,
overseeing one incubator’s growth from fewer than 25 clients to
more than 100. He has also been responsible for creating six technology-focused
incubators.
Gary Evans, CEO – US
Operations, ANGLE Technology Group, Charlottesville, Va.
Fees: $350 NBIA members / $390 nonmembers
Effective Marketing and Outreach Strategies for Empowerment Incubators
Thursday, Oct. 23
9 a.m. – 5 p.m.
Many empowerment incubators do not have the time or resources to design
and implement full-scale marketing programs. Seedco and The Enterprise
Center assist emerging and existing empowerment incubators in streamlining
their operations for maximum community impact. Presenters will share
best practices, encourage an exchange of ideas about effective outreach
and promotional strategies for empowerment incubators, and help you begin
to develop marketing and outreach strategies for your own incubator.
During this interactive workshop, you will review your incubator objectives
and goals, identify the characteristics and needs of your target clients,
and begin to develop marketing and action plans to promote incubator
products and services to potential clients and community partners.
Steve Cohen,
Program Manager, Seedco, New York
Lee Huang,
Director, Cities Beyond, The Enterprise Center, Philadelphia
Marla Pettinato,
Program Associate, Seedco, New York
Fees: $350 NBIA members / $390 nonmembers
Sector-Focused Incubation:
A Model for Creating High-Performing and Sustainable Programs
Thursday, Oct. 23
9 a.m. – 5 p.m.
Sector-focused incubation strategies, such as those that focus on biotechnology,
arts, software or women-led companies, can enhance incubator performance
and foster long-term sustainability. Sector-focused incubation strategies
also are highly adaptable in changing economic conditions. Jim
Robbins and Carol Lauffer will discuss a proven model for sector-focused incubation – based
upon cluster economic theory – that has been replicated in 15 incubators.
Learn how to use this model to plan for and create a sector focus for
your new or existing incubation project. Find out how to create or add
a sector focus or change an existing sector focus. Together Robbins and
Lauffer have decades of experience in new business formation, organizational
design, technology development and management, technology incubation,
business services development and implementation, and strategic partnerships.
Carol Kraus Lauffer, Principal, Business Cluster
Development, San Jose, Calif.
Jim Robbins, Principal, Business Cluster
Development, San Jose, Calif.
Fees: $350 NBIA members / $390 nonmembers
Filling the Gap: From Feasibility Study Through the First Year
Thursday, Oct. 23 to Friday, Oct. 24
9 a.m. – 5 p.m.
After a feasibility study suggests that an incubation program is doable,
the incubator development team must begin making decisions that will
be critical to the program’s long-term success. From this point
through the first year of operation, proper planning is the key to minimizing
problems that may arise later. In this two-day session, Russ
Combs, Lisa
Ison and Hope Player will provide tips and tools to better manage these
early stages. Beginning with the process of analyzing a feasibility study,
they will use case studies to address topics including facilities; budget
development; effective and affordable marketing; policies and procedures;
and client service programs. Combs and Ison bring insight from many years
of incubator management and entrepreneurship support. Player is a Certified
Public Accountant and a former incubator board chairman.
Russell V. Combs, Director of Technology Ventures,
ACEnet, Athens, Ohio
Lisa C. Ison, President, The New Century
Venture Center, Roanoke, Va.
W. Hope Player, CPA, President, The Arcadian
Group, LLC, Rochelle Park, N.J.
Fees: $525 NBIA members / $575 nonmembers
Growing the Successful Entrepreneur
Friday, Oct. 24
9 a.m. – 5 p.m.
Successful entrepreneurs must master both “hard” technical
skills as well as a management approach that utilizes “soft” skills – intentional
strategies that build effective business relationships and provide impeccable,
consistent
customer service. Effective business relationships sustain long-term
contracts and help build professional networks, while remarkable customer
service nurtures loyalty, increases reach and generates customer satisfaction
that can help create new business opportunities. In this workshop, small
business advisor and coach Paul Terry will
use lecture, demonstrations, role playing and case studies to impart
strategies for helping your clients
inspire customer confidence, improve customer service, build repeat customers,
network efficiently, and enhance their reputations.
Paul Terry, Principal, Paul Terry & Associates,
San Francisco, Calif.
Fees: $350 NBIA members / $390 nonmembers
Mastering the Maze of EDA Funding Requirements
Friday, Oct. 24
9 a.m. – noon
The Economic Development Administration (EDA) provides more funding
for new and renovated incubation facilities than any other entity in
the
United States. Learn how two incubator managers mastered the maze of
EDA requirements to attain successful funding for their projects. During
this half-day workshop, Linda Clark and Steven
Shepherd will discuss
early-stage relationship building; the importance of developing community
support; the grant writing process, and how to survive pitfalls such
as brownfields, flood plains and destruction of old buildings. The presenters
will also share lessons learned and what they wish they had known going
into the projects. Clark has successfully written funding proposals to
the EDA, the Appalachian Regional Commission, the U.S. Department of
Housing and Urban Development and the U.S. Department of Agriculture.
Shepherd’s new incubation facility was funded in part by the EDA.
Linda Clark, Director, Ohio University Innovation
Center, Athens, Ohio
Steven Shepherd, Business Incubation Coordinator,
The Ohio State University South Centers Endeavor Center, Piketon, Ohio
Fees: $185 NBIA members / $205 nonmembers
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NBIA Home
Workshops
Developers’ Prep
Course
Wednesday, Oct. 22
Developing Performance Measurement Systems for Incubation Programs
Wednesday, Oct. 22
Effective Marketing and Outreach Strategies for Empowerment Incubators
Thursday, Oct. 23
Sector-Focused Incubation: A
Model for Creating High-Performing and Sustainable Programs
Thursday, Oct. 23
Filling the Gap: From Feasibility Study Through the First Year
Thursday, Oct. 23 to Friday, Oct. 24
Growing the Successful Entrepreneur
Friday, Oct. 24
Mastering the Maze of EDA Funding Requirements
Friday, Oct. 24
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