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Expanding Into International Markets

2 p.m. EST, Wednesday, Jan. 19

Presented by Jim Foley, director, Turner Center for Entrepreneurship, Bradley University, Peoria, Ill., and Leslie Drake, director, Charleston (W.Va.) U.S. Export Assistance Center, Charleston, W.Va.

Helping client companies understand the potential benefits of expanding into international markets is an often-missed opportunity for an incubator manager. Yet providing international trade assistance to incubator clients can be an effective, value-added service, often leading to significant economic impact.

During this online training Webinar, Jim Foley of the Turner Center for Entrepreneurship at Bradley University will explain how to identify clients who may be "export ready" or could reach that stage with correct and timely guidance. He also will discuss models of trade assistance and potential funding resources.

Leslie Drake of the Charleston (W.Va.) U.S. Export Assistance Center will describe the types of assistance available from various federal and state agencies, including the U.S. Commercial Service, the trade promotion arm of the U.S. Department of Commerce International Trade Administration. The U.S. Commercial Service is the lead agency for President Obama's National Export Initiative and has offices around the globe to assist your client companies in their quest for global success.

Specific topics include:

• Why is trade assistance particularly important for incubator clients?
• How early in a company's growth should export opportunities be identified?
• What are the risks associated with expanding internationally?
• What models of international trade assistance could be implemented within an incubator?
• How can incubators get funding to help develop a local trade assistance program?
• Which federal agencies are critical resources for international trade assistance programs?
• What specific programs offered by the U.S. Commercial Service would be particularly relevant for incubator client companies?

This topic is new to many incubator managers but is becoming more important every day as national economies become increasingly intertwined.

Globalization is leading to:

• A marketplace where the business cycle varies greatly from one region to another during a given period of time
• The need to understand foreign competition before it negatively impacts a client company's value proposition
• A vibrant and growing middle class in many of the world's developing countries
• An expectation by investors that your client companies develop a global view

Register now! Expanding Into International Markets will take place at 2 p.m. EST Wednesday, Jan. 19. This Webinar is free for individuals in the Appalachian Regional Commission Region. For others, cost is $69 for NBIA members and $99 for nonmembers.

Questions? E-mail education@nbia.org or call (740) 593-4331.

Contact NBIA

Phone: (740) 593-4331
Fax: (740) 593-1996
340 West State Street, Unit 25
Athens, OH 45701-1565
info@nbia.org