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Pre-incubation Programs – Cultivating Ideas into Commercial Opportunities

Thursday, Feb. 20, 2 p.m. EST

This Webinar, hosted by NBIA Partner, will explore innovative pre-incubation models and examine how the process is transforming the way incubators work with pre-venture founders.

Wendy Kennedy, founder and CEO of will outline five key ingredients for success in engaging first-time founders to change the conversation about the value of their ideas. She will be joined by guest presenters, who will discuss how pre-incubation has helped leverage their programs. Inc. is the creator of So what? who cares? why you?® - a methodology and visual toolset to discover the business value proposition for new science and technology ideas. Since 2006, So what? who cares? why you? has been adopted by engineers, scientists and entrepreneurs in more than 17 countries. Licensed to organizations and WKI Certified Coaches, So what? who cares? why you? is the foundation of pre-incubation programs and innovation processes to transform discoveries and “on-the-napkin ideas” into great commercial opportunities.


This sponsored Webinar is free.
Click here to register now.


Wendy Kennedy, founder and CEO, WKI –, Ottawa, Ontario, Canada
Jorge Varela, assistant director, TECH Fort Worth
Dar Schwanbeck, managing director, Northern Alberta Business Incubator

Questions? E-mail or call (740) 593-4331.

Contact NBIA

Phone: (740) 593-4331
Fax: (740) 593-1996
340 West State Street, Unit 25
Athens, OH 45701-1565