National Business Incubation Association; Your source for knowledge and networks in business incubation

National Business Incubation Association and WKI-wendykennedy.com Announce Partnership for Preincubation

January 28, 2014

Contact:

Wendy Kennedy
Founder, CEO 
WKI-wendykennedy.com
(613) 851-6621
wendy@wendykennedy.com

Sheila Buckley
Director of Development
National Business Incubation Association
(740) 593-1892
sbuckley@nbia.org

(ATHENS, Ohio and OTTAWA, Ontario) – The National Business Incubation Association and WKI-wendykennedy.com today announced a partnership to build awareness of the value of preincubation as a process to engage first-time founders to turn their ideas into successful business ventures.

Business incubation programs facilitate the process of starting and growing companies by providing entrepreneurs with the expertise, networks and tools they need to make their ventures successful. NBIA estimates that in 2011 alone, North American incubators assisted more than 49,000 start-up companies that provided full-time employment for more than 200,000 workers and generated annual revenue of more than $15 billion. Approximately 7,000 business incubators operate worldwide.

“We’re excited to share our experience in preincubation programs with NBIA members as we see the positive results from adopting a coach approach to cultivating new ideas – particularly science and technology discoveries that can be complex and difficult to understand,” said Wendy Kennedy, founder and CEO of WKI. “Preincubation provides a hands-on process for incubators to reach out to a wide array of pre-venture founders, determine the readiness of those founders and their ideas, and bring in new start-ups that can make an enormous impact down the road.”

WKI-wendykennedy.com Inc. is the creator of So what? who cares? why you?® – a methodology and visual toolset for pre-venture founders to discover the business value proposition for new science and technology ideas in fields ranging from bioscience and medical devices to robotics and satellite monitoring systems. Since 2006, So what? who cares? why you? has been adopted by engineers, scientists and entrepreneurs in more than 17 countries. Licensed to organizations and WKI Certified Coaches, So what? who cares? why you? is the foundation of the WKI Pre-incubation Program and innovation processes to transform discoveries and “on-the-napkin ideas” into clear and compelling commercial opportunities.

“WKI has been a solid partner with NBIA, both as a corporate member and active participant in our International Conference for more than six years,” said NBIA President & CEO Jasper Welch. A number of our NBIA members are using WKI business development tools and processes to help their client companies launch successful businesses. I personally experienced WKI training with Wendy Kennedy this past fall, and I was impressed with the quality of the WKI business start-up tools and processes that fit with our NBIA members’ efforts in business incubation.”

Through this partnership, NBIA members can access a special rate for certification in the So what? who cares? why you? methodology and the WKI Pre-incubation Program. 

The National Business Incubation Association is the world’s leading organization advancing business incubation and entrepreneurship. Since 1985, NBIA has provided industry professionals with the information, education, advocacy and networking resources they need to bring excellence to the process of assisting early-stage companies.

Through the Partner Program, companies and organizations develop an alliance with NBIA to provide products and services that are beneficial to NBIA’s members (and, if applicable, their client and graduate companies).

About WKI wendykennedy.com Inc.
WKI – wendykennedy.com Inc. is the creator of So what? who cares? why you?® - a methodology and visual toolset to discover the business value proposition for new science and technology ideas. Since 2006, So what? who cares? why you? has been adopted by engineers, scientists and entrepreneurs in more than 17 countries. Licensed to organizations and WKI Certified Coaches, So what? who cares? why you? is the foundation of preincubation programs and innovation processes to transform discoveries and “on-the-napkin ideas” into great commercial opportunities. To learn more, visit www.wendykennedy.com.

Contact NBIA

Phone: (740) 593-4331
Fax: (740) 593-1996
PO Box 959
Athens, OH 45701-1565
info@nbia.org