National Business Incubation Association; Your source for knowledge and networks in business incubation

Spotlight on Practice

February/March 2010

Press coverage benefits incubators and clients

Three industry leaders recognize the importance of keeping their programs and their clients in the public eye. Charlie D’Agostino, executive director of the Louisiana Business and Technology Center in Baton Rouge; Andy Hamilton, CEO of The Icehouse in Auckland, New Zealand; and Jim Cossler, CEO of Ohio’s Youngstown Business Incubator all consider the time it takes to generate positive news coverage an investment in their incubators.

Events promote client networking

Incubator managers are always on the lookout for ways to promote client interaction. And what better way to attract a crowd than to offer a good meal and an interesting speaker?

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Keywords: client services – general, marketing and promotion, networking activities – client

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