Throughout its history, NBIA has worked to raise awareness about the important role business incubation programs play in helping start-up and emerging companies become more successful. As part of this process, the organization spreads the word about the industry’s accomplishments to policymakers, the media, related organizations and others on a national level.
But you, our members, also play an important role in NBIA’s advocacy efforts. We need your help to ensure that local and regional stakeholders understand how incubation programs help create jobs, stimulate economies, commercialize technologies and generally contribute to a region’s economic prosperity.
Although many people consider advocacy to be synonymous with lobbying, true advocacy is broader in scope, encompassing efforts to encourage interested individuals and groups to support a cause or proposal – whether through the legislative process or otherwise. These efforts usually include a strong educational component, so NBIA has developed several tools to help support your efforts.
In the coming months, we’ll be assembling these tools and others into an advocacy toolkit to give incubation professionals easy access to the resources they need to increase awareness of business incubation generally (and of their programs specifically). But in the meantime, some of this information is already at your disposal. If you have suggestions of other materials that would help you become a better advocate for business incubation (or industry success stories to add to our collection), please e-mail firstname.lastname@example.org.
With many government agencies cutting back on local investments – and corporate and foundation funds hard to come by – it’s vitally important that your stakeholders understand the value of business incubation, the innovations you commercialize and the jobs you create. Making sure entrepreneurs (and potential entrepreneurs) know how your incubation program can help their companies succeed also can help you ensure a strong client pipeline for years to come.—Linda Knopp
Keywords: advocacy, funding sources/fundraising, economic development
Phone: (740) 593-4331
Fax: (740) 593-1996
PO Box 959
Athens, OH 45701-1565