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Coaching can help individuals best use their talents and abilities to achieve success. Based on his experience as an incubator manager and certified coach, David Terry, executive director of the West Texas A&M University Enterprise Network in Amarillo, Texas, describes how incubator managers can use coaching to help clients develop their businesses and strategize with confidence and independence.

Coaching entrepreneurs can benefit incubator staff and clients

by David Terry

April/May 2012

NBIA ReviewLegendary NFL coach Vince Lombardi once said: “Coaches who can outline plays on a blackboard are a dime a dozen. The ones who win get inside their players and motivate.” 

A good business coach works much the same way. According to Corporate Coach U International, a coach training program, coaching focuses on developing individuals to contribute their talents and abilities to their maximum potential. Master certified coach Cassandra Christiansen of Bend, Ore., adds that coaching creates an environment where individuals can define their own success and identify their own gifts, strengths and passions. “Coaching is based on each client having all of his own answers for himself,” she says.

Working with a coach helps people to accomplish their goals much faster than they would do alone. To help incubator managers and other entrepreneur support professionals improve their coaching skills, NBIA launched a Coaching Clinic in 2010, adapted from materials designed by Corporate Coach U.

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Keywords: coaching clients, client services – general, consultant, incubator management – general, mentoring program

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