Sandi Webster and Peggy McHale, principals
Incubator: New Jersey Institute of Technology Enterprise Development Center, Newark, N.J.
Revenues: $2.2 million (2008)
Employees: 150 consultants in network
Consultants 2 Go is a marketing and sales consulting firm that provides large and mid-size companies with professionals to complete projects that do not require full-time workers or to fill in for employees on leave. The firm provides services in the areas of strategy and brand management, partnership development, new product development, campaign management, database marketing, interactive marketing and design, and sales support.
Incubator’s role: Since entering the New Jersey Institute of Technology’s Enterprise Development Center, the company has grown annually, with revenues increasing from $350,000 in 2005 to $2.2 million in 2008. Principal Sandi Webster attributes much of the firm’s growth to increased brand recognition, which has resulted from marketing efforts paid for by an NJIT seed grant. "The grant allowed us to update our marketing material, giving a very professional look and feel to our Web site and moving it to a Web 2.0 platform," she says. "We also created a brochure for our corporate clients using the updated look/feel from the Web site." Additionally, NJIT funding enabled Consultants 2 Go to hire business development professionals, and recruiting and telemarketing services. "When we passed the $1 million mark in 2006, we truly recognized the value of the EDC," Webster says.
Phone: (740) 593-4331
Fax: (740) 593-1996
PO Box 959
Athens, OH 45701-1565